Develop a content marketing strategy that is specific your buyer personas and to each stage of your buyer’s journey.
A content strategy should be part of your overall marketing process not a separate after thought.
Content marketing has proven to be insanely effective and should be integral to any marketing plan. For one main reason, it helps to build trust that inevitably leads to conversions. But, like most other digital marketing techniques, content marketing, isn’t something you want to jump into blindly. Approaching it in a haphazard fashion can seriously impact its effectiveness. Just think of any successful sports team that runs out to the court or field without a game plan. Yup you got it, one big cluster %#$*&.
Whether you are entering a new market or launching a new version of your product or service, your content needs to be compelling, clearly align with your business goals and have consistent messaging.
Cloud14 Marketing will perform interviews, audits, extensive research and apply keen listening skills to develop content for your target market that will actually get read, interacted with and acted upon.
List of Content Services
Overall Marketing Communications
Email Campaign Development
Social Content Development
Blog creation is an excellent way to engage your clients and brand followers with relevant content targeted to their interests and needs. What’s more it provides regularly updated keyword rich content which plays a vital role in the search engine optimization (SEO) of your website
Effective lead nurturing involves a combination of marketing automation, email marketing, blog posts and most importantly dynamic website content that helps prospects progress through the buyer’s journey while at the same time reflects your unique position in your marketplace.
Whether you are planning assets for a campaign targeting a new market or launching a new version of your product, your assets will be more compelling if you have a clear strategy and understand your target customer and what type of information is relevant to their needs.
Content Marketing takes time and effort but given a chance the payoff is undeniable
Are you ready to have a revenue driven content strategy?