Inbound Marketing
We create compelling content to attract the right customers that want your services.
What is Inbound Marketing?
Inbound Marketing focuses on creating quality content that draws your potential customers IN to your business and brand. Today’s customers are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product.
The goal is to have content that speaks to all of these scenarios and stages of the buying process in order to capture interested prospects where they naturally live online.
By developing an Inbound Marketing Strategy that helps direct and focus the content you publish with strong regard to your customer’s interests, you naturally attract inbound traffic that you can then convert, close and create loyal followers over time.
Cloud14 Marketing’s approach to Inbound Marketing takes a view of your business, your stakeholders, your prospects and your customers; delivering strategic campaigns that increase value at every stage of the buyer & customer journey.
Inbound Marketing Services
Landing Pages
Blogging
Email
Marketing Automation
Lead Management
Analytics
Calls-to-Action
Social Channel Build-out
Website Optimization
Buyer Personas - The importance of truly knowing your ideal customer.
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Buyer personas provide tremendous structure and insight for your company.
The development of Buyer Personas are an essential part of the Inbound Marketing process. Only through the development of Buyer Personas can you know what type of content to produce that provides the right information at the right time.
Cloud14 Marketing develops detailed buyer personas that will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.
Receive a FREE Buyer Persona workbook
Once you have your personas and buyer journeys worked out, the next step is to map content that addresses the challenges your customers face during each step in the process.
The goal of the content developed should be to address the buyers challenges and gain buyer confidence such that they move fully through the buying process.
The Buyer’s Journey as outline below is a process that helps direct the development of specific content.
The Buyer's Journey
The buyer’s journey is the process that buyers go through
to become aware, evaluate and purchase a new product or service.
The journey is a three-step process:
Stage 1
Stage 2
Stage 3
The buyer realizes they have a problem that needs a solution
The buyer defines their problem and researches for options
After reviewing all information the buyer chooses a solution.
During the Awareness stage, buyers identify their challenge or an opportunity they want to pursue. They also decide whether or not the goal or challenge should be a priority.
During the Consideration stage, buyers have clearly defined their goal or challenge and have committed to addressing it. They evaluate the different approaches or methods available to solve their challenge.
In the Decision stage, buyers have already decided on a solution. For example, they could write a pro/con list of specific offerings and then decide on the one that best meets their needs.